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Member Rating to Enhancement (MERC)
What Is MERC
A comprehensive diagnostic tool to rate and enhance competiveness of SME club members based on their performance and capabilities. Through MERC we analyses their strengths and weakness and grade them to basic business operation level and groomed for brand development level.
Identifies strengths and weakness of members in order to recommend measures for improvements
Functions
- Identifies strengths and weakness for Improvements
- Facilitate Linkages
Parameters
- Marketing Capabilities
- Human Resource Capabilities
- Operational Capabilities
- Financial Capabilities
- Technological Capabilities
Characteristics
- 0 to 2 Stars - Basic Business Operation
- 3 to 5 Stars – Some degree of Sophistication and can be groomed for brand development.
Exmple of Spider Chart Diagram for 3-Star Company
